A shocking twist has hit Milwaukee's sports radio scene! 97.3 The Game, a beloved sports-talk station, has suddenly switched to a music format, leaving fans and listeners bewildered.
On October 12th, sports enthusiasts tuned in to hear the Green Bay Packers' game broadcast, a regular fixture on The Game. But here's where it gets controversial... the very next day, October 13th, they were greeted with a completely different sound - adult contemporary music!
The reason behind this sudden change? A restructuring by iHeartMedia, the parent company, which resulted in layoffs of prominent sports-talk hosts. As a result, The Game transformed into B97.3 FM, playing Pharrell Williams' upbeat track "Happy" to mark the new beginning.
A source revealed that the remaining sports personalities will continue their shows on the iHeartRadio app and 1070 The Game in Madison. Additionally, the Milwaukee Brewers' postgame show, hosted by Tim Allen, will now air on WOKY AM-920 in the Milwaukee market.
Former morning-show host Steve Czaban expressed his shock on social media, just days after his departure alongside co-host Brian Butch. He wrote, "Absolutely jaw-dropping... In the midst of the Brewers' incredible World Series journey and a potential Super Bowl season for the Packers. My heart goes out to everyone. Thank you to our loyal listeners; we're truly sorry."
And this is the part most people miss... the impact of this change on future broadcasts of the Packers and Badgers games in Milwaukee remains uncertain. Will we still hear the roar of the crowd and the play-by-play action on this frequency? Only time will tell.
So, what are your thoughts on this unexpected shift? Do you think it's a bold move or a missed opportunity? Feel free to share your opinions in the comments below! We'd love to hear your take on this controversial decision.
